The trend forecaster's handbook / Martin Raymond.
Material type:
TextPublication details: London : Laurence King, 2010Description: 216 p. : ill. (chiefly col.) ; 29 cmISBN: 9781856697026 (pbk.) :; 1856697029 (pbk.) :Subject(s): New products | Consumer behavior | Consumers -- Attitudes | Motivation research (Marketing) | Business and ManagementDDC classification: 658.5'75 Summary: 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.575 RAY (Browse shelf(Opens below)) | Available | 06276539 |
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| 658.575 KAR New product development for dummies / | 658.575 KAR New product development for dummies / | 658.575 PIN Mass customization : the new frontier in business competition / | 658.575 RAY The trend forecaster's handbook / | 658.575 TRO Innovation management and new product development / | 658.575 TRO Innovation management and new product development / | 658.575 TRO Innovation management and new product development / |
Includes bibliographical references and index.
'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
Specialized.
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