The trend forecaster's handbook /
Raymond, Martin, 1961-
The trend forecaster's handbook / Martin Raymond. - London : Laurence King, 2010. - 216 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
Specialized.
9781856697026 (pbk.) : £24.95 1856697029 (pbk.) : £24.95
New products.
Consumer behavior.
Consumers--Attitudes.
Motivation research (Marketing)
Business and Management.
658.5'75
The trend forecaster's handbook / Martin Raymond. - London : Laurence King, 2010. - 216 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
Specialized.
9781856697026 (pbk.) : £24.95 1856697029 (pbk.) : £24.95
New products.
Consumer behavior.
Consumers--Attitudes.
Motivation research (Marketing)
Business and Management.
658.5'75