Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar.
Material type:
TextPublication details: London : Routledge, 2011Description: xvii, 339 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780750680240 (pbk.) :; 0750680245 (pbk.) :Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342
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| 658.8342 CON Consumer behaviour : a European perspective / | 658.8342 CON Consumer behaviour : a European perspective / | 658.8342 CON Consumer behaviour : a European perspective / | 658.8342 CON Consumer tribes / | 658.8342 CON Consumer tribes / | 658.8342 CON Consumer tribes / | 658.8342 CON The consumer society reader / |
Originally published: Butterworth-Heinemann, 2007.
Includes bibliographical references and index.
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