Normal view MARC view ISBD view

Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar. - London : Routledge, 2011. - xvii, 339 p. : ill. ; 24 cm.

Originally published: Butterworth-Heinemann, 2007.

Includes bibliographical references and index.

ISBN: 9780750680240 (pbk.) : £24.99 0750680245 (pbk.) : £24.99

Nat. Bib. No.: GBA726154 bnb

Subjects--Topical Terms:
Market segmentation.
Consumer behavior.

Dewey Class. No.: 658.8342