Read me : ten lessons for writing great copy / by Roger Horberry, Gyles Lingwood.
Material type: TextPublisher: London : Laurence King Publishing, 2014Description: 192 pages : illustrations (colour)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780671819 (pbk.) :Subject(s): Advertising copy | Business and Management | Business and ManagementDDC classification: 659.1'32 Summary: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book.Item type | Current library | Home library | Collection | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Study skills | Floor 2 | 808.066659 HOR (Browse shelf(Opens below)) | Available | 07013434 | |||
Book | Paul Hamlyn Library | Paul Hamlyn Library | Study skills | Floor 2 | 808.066659 HOR (Browse shelf(Opens below)) | Issued | 11/11/2024 | 06178421 |
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808.066658 WHI Writing your MBA dissertation / | 808.066658 WHI Writing your MBA dissertation / | 808.066659 BLY The copywriters's handbook : a step-by-step guide to writing copy that sells / | 808.066659 HOR Read me : ten lessons for writing great copy / | 808.0667 CLA Verbalising the visual : translating art and design into words / | 808.066781 PAT Songwriting : essential guide to lyric form and structure : tools and techniques for writing better lyrics / | 808.1 MIL The language of poetry / |
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book.
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