Read me : ten lessons for writing great copy /
Horberry, Roger,
Read me : ten lessons for writing great copy / by Roger Horberry, Gyles Lingwood. - 192 pages : illustrations (colour)
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book.
Specialized.
9781780671819 (pbk.) : £18.95
Advertising copy.
Business and Management.
Business and Management.
659.1'32
Read me : ten lessons for writing great copy / by Roger Horberry, Gyles Lingwood. - 192 pages : illustrations (colour)
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book.
Specialized.
9781780671819 (pbk.) : £18.95
Advertising copy.
Business and Management.
Business and Management.
659.1'32