Transmedia marketing : from film and TV to games and digital media / Anne Zeiser.
Material type:
TextSeries: American film market presentsPublisher: New York : Focal Press, 2015Description: 424 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415716109 (hbk.) :Subject(s): Mass media -- Marketing | Digital media -- Marketing | Marketing -- Technological innovations | Media Studies | Media StudiesDDC classification: 302.2'3'0688 Summary: This title skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.230688 ZEI (Browse shelf(Opens below)) | Available | 06179894 |
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| 302.23068 MAN Managing media work / | 302.23068 MAN Managing media work / | 302.230688 KIR Introduction to media distribution : film, television, and new media / | 302.230688 ZEI Transmedia marketing : from film and TV to games and digital media / | 302.2307 COR Studying media : problems of theory and method / | 302.2307 FOR Formations : a 21st-century media studies textbook / | 302.23072 ACT Action research and new media : concepts, methods, and cases / |
This title skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story.
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