Transmedia marketing : from film and TV to games and digital media /
Zeiser, Anne,
Transmedia marketing : from film and TV to games and digital media / Anne Zeiser. - 424 pages ; 24 cm. - American film market presents . - American film market presents. .
This title skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story.
Specialized.
9780415716109 (hbk.) : £85.00 £24.99
Mass media--Marketing.
Digital media--Marketing.
Marketing--Technological innovations.
Media Studies.
Media Studies.
302.2'3'0688
Transmedia marketing : from film and TV to games and digital media / Anne Zeiser. - 424 pages ; 24 cm. - American film market presents . - American film market presents. .
This title skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story.
Specialized.
9780415716109 (hbk.) : £85.00 £24.99
Mass media--Marketing.
Digital media--Marketing.
Marketing--Technological innovations.
Media Studies.
Media Studies.
302.2'3'0688