Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath.
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TextPublication details: Chichester : Wiley-Blackwell, 2012Description: xi, 248 p. : ill. ; 24 cmISBN: 9780470974889 (hbk.) :; 0470974885 (hbk.) :Subject(s): Advertising -- Psychological aspects | Business and ManagementDDC classification: 659.1'019 Summary: Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1019 HEA (Browse shelf(Opens below)) | Available | 06177867 | |||
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Ruskin College Library | Ruskin College Library | 659 HEA (Browse shelf(Opens below)) | Available | R58876K0085 |
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Includes bibliographical references and index.
Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
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