Seducing the subconscious : the psychology of emotional influence in advertising /
Heath, Robert, 1947-
Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath. - Chichester : Wiley-Blackwell, 2012. - xi, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
Specialized.
9780470974889 (hbk.) : £19.99 0470974885 (hbk.) : £19.99
Advertising--Psychological aspects.
Business and Management.
659.1'019
Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath. - Chichester : Wiley-Blackwell, 2012. - xi, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
Specialized.
9780470974889 (hbk.) : £19.99 0470974885 (hbk.) : £19.99
Advertising--Psychological aspects.
Business and Management.
659.1'019