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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By: Percy, LarryContributor(s): Elliott, Richard HMaterial type: TextTextPublication details: Oxford : Oxford University Press, c2012Edition: 4th editionDescription: xxiii, 389 p., xx p. of plates : ill. (chiefly col.) ; 25 cmISBN: 9780199605583 (pbk.) :; 0199605580 (pbk.) :Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Business and ManagementDDC classification: 659.1 Summary: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 PER (Browse shelf(Opens below)) Available 06178855
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 PER (Browse shelf(Opens below)) Available 06178863
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 PER (Browse shelf(Opens below)) Available 06178871
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Previous ed.: 2009.

Includes bibliographical references and index.

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Specialized.

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