Strategic advertising management / (Record no. 37446)

MARC details
000 -LEADER
fixed length control field 01248nam a2200325 a 4500
001 - CONTROL NUMBER
control field 680594
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419084450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111006s2012 enkaf f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199605583 (pbk.) :
Terms of availability £38.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199605580 (pbk.) :
Terms of availability £38.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)0199605580
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy, Richard Rosenbaum-Elliott.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 389 p., xx p. of plates :
Other physical details ill. (chiefly col.) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/08/2015   659.1 PER 06178855 19/12/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/08/2015   659.1 PER 06178863 30/11/2018 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 24/08/2015 2 659.1 PER 06178871 10/01/2024 60.00 19/07/2021 Book 22 04/10/2022