Image from Google Jackets

The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf.

By: Wolf, Michael JMaterial type: TextTextPublication details: New York : Three Rivers, c1999Description: xxi, 314 p. ; 23 cmISBN: 9781400051861 (pbk.) :; 140005186X (pbk.) :Subject(s): Television broadcasting -- Social aspects | Motion pictures -- Social aspects | Leisure industry | Popular culture | Mass media -- Economic aspects | Mass media -- Social aspectsDDC classification: 302.2'3 Summary: Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. Every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 WOL (Browse shelf(Opens below)) Available 06205941
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 WOL (Browse shelf(Opens below)) Available 06205968
Total reservations: 0

Includes index.

Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. Every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.

Specialized.

There are no comments on this title.

to post a comment.