The entertainment economy : how mega-media forces are transforming our lives /
Wolf, Michael J.
The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf. - New York : Three Rivers, c1999. - xxi, 314 p. ; 23 cm.
Includes index.
Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. Every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.
Specialized.
9781400051861 (pbk.) : No price 140005186X (pbk.) : No price
Television broadcasting--Social aspects.
Motion pictures--Social aspects.
Leisure industry.
Popular culture.
Mass media--Economic aspects.
Mass media--Social aspects.
302.2'3
The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf. - New York : Three Rivers, c1999. - xxi, 314 p. ; 23 cm.
Includes index.
Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. Every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.
Specialized.
9781400051861 (pbk.) : No price 140005186X (pbk.) : No price
Television broadcasting--Social aspects.
Motion pictures--Social aspects.
Leisure industry.
Popular culture.
Mass media--Economic aspects.
Mass media--Social aspects.
302.2'3