Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles.
Material type:
TextPublisher: London : KoganPage, 2014Description: xi, 220 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749469955 (pbk.) :Subject(s): Branding (Marketing) | Internet marketing | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: 'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 ROW (Browse shelf(Opens below)) | Available | 06575315 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 ROW (Browse shelf(Opens below)) | Available | 06575323 |
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Includes index.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
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