Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
Rowles, Daniel,
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. - xi, 220 pages : illustrations (black and white) ; 24 cm
Includes index.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Specialized.
9780749469955 (pbk.) : £24.99 No price
Branding (Marketing)
Internet marketing.
Business and Management.
Business and Management.
658.8'27
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. - xi, 220 pages : illustrations (black and white) ; 24 cm
Includes index.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Specialized.
9780749469955 (pbk.) : £24.99 No price
Branding (Marketing)
Internet marketing.
Business and Management.
Business and Management.
658.8'27