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What is a 21st century brand? : new thinking from the next generation of agency leaders / edited by Nick Kendall.

Contributor(s): Kendall, Nick [editor.] | Institute of Practitioners in Advertising [associated with work.]Material type: TextTextPublisher: London : KoganPage, 2015Description: 234 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749472627 (hbk.) :Subject(s): Branding (Marketing) | Advertising | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: These essays provide cutting-edge thinking across all areas of advertising. Covering topics such as implicit communication, big data, jeopardy, coaching and behaviour in modern brand strategies, they highlight that today's most successful agencies and advertisers are those who are embracing the changes to how the average person consumes content, looking to the future and constantly striving to increase their level of professionalism.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 WHA (Browse shelf(Opens below)) Available 07028601
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 WHA (Browse shelf(Opens below)) Available 06603696
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Published with the Institute of Practitioners in Advertising.

These essays provide cutting-edge thinking across all areas of advertising. Covering topics such as implicit communication, big data, jeopardy, coaching and behaviour in modern brand strategies, they highlight that today's most successful agencies and advertisers are those who are embracing the changes to how the average person consumes content, looking to the future and constantly striving to increase their level of professionalism.

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