What is a 21st century brand? : new thinking from the next generation of agency leaders /
What is a 21st century brand? : new thinking from the next generation of agency leaders /
edited by Nick Kendall.
- 234 pages ; 24 cm
Published with the Institute of Practitioners in Advertising.
These essays provide cutting-edge thinking across all areas of advertising. Covering topics such as implicit communication, big data, jeopardy, coaching and behaviour in modern brand strategies, they highlight that today's most successful agencies and advertisers are those who are embracing the changes to how the average person consumes content, looking to the future and constantly striving to increase their level of professionalism.
Specialized.
9780749472627 (hbk.) : £39.99
Branding (Marketing)
Advertising.
Business and Management.
Business and Management.
658.8'27
Published with the Institute of Practitioners in Advertising.
These essays provide cutting-edge thinking across all areas of advertising. Covering topics such as implicit communication, big data, jeopardy, coaching and behaviour in modern brand strategies, they highlight that today's most successful agencies and advertisers are those who are embracing the changes to how the average person consumes content, looking to the future and constantly striving to increase their level of professionalism.
Specialized.
9780749472627 (hbk.) : £39.99
Branding (Marketing)
Advertising.
Business and Management.
Business and Management.
658.8'27