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The business of media distribution : monetizing film, TV, and video content in an online world / Jeffrey C. Ulin.

By: Ulin, Jeff [author.]Material type: TextTextPublisher: New York : Focal Press, 2014Description: xxi, 625 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780240824239 (pbk.) :Other title: American Film MarketĀ® presents The business of media distribution [Cover title]Subject(s): Mass media -- Marketing | Internet marketing | Motion pictures -- DistributionDDC classification: 384'.068 Summary: This text shows how all related media distribution markets, including television, video and online, work together and independently to finance and maximise profits on productions.

Previous edition: London: Focal, 2010.

Includes bibliographical references and index.

This text shows how all related media distribution markets, including television, video and online, work together and independently to finance and maximise profits on productions.

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