The business of media distribution : monetizing film, TV, and video content in an online world /
Ulin, Jeff,
The business of media distribution : monetizing film, TV, and video content in an online world / American Film Market® presents The business of media distribution Jeffrey C. Ulin. - xxi, 625 pages : illustrations (black and white) ; 23 cm
Previous edition: London: Focal, 2010.
Includes bibliographical references and index.
This text shows how all related media distribution markets, including television, video and online, work together and independently to finance and maximise profits on productions.
Specialized.
9780240824239 (pbk.) : No price No price
Mass media--Marketing.
Internet marketing.
Motion pictures--Distribution.
384'.068
The business of media distribution : monetizing film, TV, and video content in an online world / American Film Market® presents The business of media distribution Jeffrey C. Ulin. - xxi, 625 pages : illustrations (black and white) ; 23 cm
Previous edition: London: Focal, 2010.
Includes bibliographical references and index.
This text shows how all related media distribution markets, including television, video and online, work together and independently to finance and maximise profits on productions.
Specialized.
9780240824239 (pbk.) : No price No price
Mass media--Marketing.
Internet marketing.
Motion pictures--Distribution.
384'.068