Transmedia television : new trends in network serial production / M.J. Clarke.
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TextPublication details: London : Continuum, 2012Description: 224 p. : ill. ; 23 cmISBN: 9781441183002 (hbk.) :; 1441183000 (hbk.) :; 9781441165527 (pbk.) :; 1441165525 (pbk.) :; 9781441190598 (ePub ebook) :; 1441190597 (ePub ebook) :; 9781441144133 (PDF ebook) :; 1441144137 (PDF ebook) :Subject(s): Television series -- United States | Television -- Social aspects -- United States | Convergence (Telecommunication) | Mass mediaDDC classification: 791.4'5'0973 Summary: Split into two complementary parts, this book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centres of serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the non-air series themselves.
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Split into two complementary parts, this book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centres of serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the non-air series themselves.
Specialized.
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