Start me up! : new branding for businesses / edited by Robert Klanten, Anna Sinofzik.
Material type:
TextPublisher: Berlin : Gestalten, 2015Description: 256 pages : illustrations (colour) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783899555561 (hbk.) :Subject(s): Branding (Marketing)DDC classification: 658.8'27 Summary: A compendium of innovative corporate design for a new generation. Showcasing projects from various industries, but with a focus on newly established ventures and niche business initiatives, it proves that success in business depends on a company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only inspire the right investors but also attract the right public.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 STA (Browse shelf(Opens below)) | Available | 06189830 |
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| 658.827 SLA Creating a brand identity : a guide for designers / | 658.827 SOO Soon : brands of tomorrow / | 658.827 SRU Luxury Selling. | 658.827 STA Start me up! : new branding for businesses / | 658.827 STO Storytelling : branding in practice / | 658.827 TOW Towards effective place brand management : branding European cities and regions / | 658.827 WHA What is a 21st century brand? : new thinking from the next generation of agency leaders / |
A compendium of innovative corporate design for a new generation. Showcasing projects from various industries, but with a focus on newly established ventures and niche business initiatives, it proves that success in business depends on a company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only inspire the right investors but also attract the right public.
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