Start me up! : new branding for businesses /
Start me up! : new branding for businesses /
edited by Robert Klanten, Anna Sinofzik.
- 256 pages : illustrations (colour) ; 28 cm
A compendium of innovative corporate design for a new generation. Showcasing projects from various industries, but with a focus on newly established ventures and niche business initiatives, it proves that success in business depends on a company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only inspire the right investors but also attract the right public.
Specialized.
9783899555561 (hbk.) : £35.00
Branding (Marketing)
658.8'27
A compendium of innovative corporate design for a new generation. Showcasing projects from various industries, but with a focus on newly established ventures and niche business initiatives, it proves that success in business depends on a company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only inspire the right investors but also attract the right public.
Specialized.
9783899555561 (hbk.) : £35.00
Branding (Marketing)
658.8'27