100 ideas that changed advertising / Simon Veksner.
Material type:
TextPublisher: London : Laurence King Publishing, 2015Description: 214 pages : illustrations (black and white, and colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675565 (pbk.) :Other title: One hundred ideas that changed advertising | Hundred ideas that changed advertisingSubject(s): Advertising -- History | Business and Management | Business and ManagementDDC classification: 659.1'09 Summary: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.109 VEK (Browse shelf(Opens below)) | Available | 06607551 |
Total reservations: 0
Includes bibliographical references and index.
A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry.
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