100 ideas that changed advertising /
Veksner, Simon,
100 ideas that changed advertising / One hundred ideas that changed advertising Hundred ideas that changed advertising Simon Veksner. - 214 pages : illustrations (black and white, and colour) ; 27 cm
Includes bibliographical references and index.
A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry.
9781780675565 (pbk.) : £19.95
Advertising--History.
Business and Management.
Business and Management.
659.1'09
100 ideas that changed advertising / One hundred ideas that changed advertising Hundred ideas that changed advertising Simon Veksner. - 214 pages : illustrations (black and white, and colour) ; 27 cm
Includes bibliographical references and index.
A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry.
9781780675565 (pbk.) : £19.95
Advertising--History.
Business and Management.
Business and Management.
659.1'09