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Social marketing : changing behaviors for good.

By: Lee, Nancy R [author.]Contributor(s): Kotler, Philip [author.]Material type: TextTextPublisher: Los Angeles : SAGE, 2015Edition: 5th edition. Nancy R. Lee, Philip KotlerDescription: 568 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452292144 (pbk.)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 Summary: This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Reference book Reference book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Not for loan 06530974
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 06530966
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 06530982
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 06530990
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 06531008
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Previous edition: 2012.

Includes bibliographical references and index.

This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.

Specialized.

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