Social marketing : changing behaviors for good.
Lee, Nancy R.,
Social marketing : changing behaviors for good. - 5th edition. Nancy R. Lee, Philip Kotler. - 568 pages
Previous edition: 2012.
Includes bibliographical references and index.
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.
Specialized.
9781452292144 (pbk.)
Social marketing.
Behavior modification.
658.8
Social marketing : changing behaviors for good. - 5th edition. Nancy R. Lee, Philip Kotler. - 568 pages
Previous edition: 2012.
Includes bibliographical references and index.
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.
Specialized.
9781452292144 (pbk.)
Social marketing.
Behavior modification.
658.8