Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
Material type:
TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008Description: xiv, 231 p., [10] p. of plates : col. ill. ; 26 cmISBN: 9780750684521 (pbk.) :; 0750684526 (pbk.) :Subject(s): Tourism -- Marketing | Public relations | Advertising -- TourismDDC classification: 338.4'791'0688 Summary: This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 AVR (Browse shelf(Opens below)) | Available | 06154611 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 AVR (Browse shelf(Opens below)) | Available | 06154638 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 AVR (Browse shelf(Opens below)) | Available | 06154646 |
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Includes bibliographical references (p. 211-224) and index.
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
Specialized.
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