MARC details
| 000 -LEADER |
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| fixed length control field |
01296nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
678683 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210719164710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080108s2008 ne a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780750684521 (pbk.) : |
| Terms of availability |
£27.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750684526 (pbk.) : |
| Terms of availability |
£27.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()0750684526 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UkLoUWL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4'791'0688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Avraham, Eli. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media strategies for marketing places in crisis : |
| Remainder of title |
improving the image of cities, countries and tourist destinations / |
| Statement of responsibility, etc. |
Eli Avraham and Eran Ketter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 231 p., [10] p. of plates : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 211-224) and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Tourism. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ketter, Eran. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |