Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublisher: Boston : Pearson, 2015Edition: 16th edition; 16th editionDescription: 744 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292092485 (pbk.) :Subject(s): Marketing | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Includes bibliographical references and index.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Specialized.
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