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Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong. - 16th edition. 16th edition. - 744 pages ; 28 cm

Includes bibliographical references and index.

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Specialized.

ISBN: 9781292092485 (pbk.) : £57.99

Subjects--Topical Terms:
Marketing.
Business and Management.
Business and Management.

Dewey Class. No.: 658.8