Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer.
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TextPublication details: New York ; Hove, East Sussex : Routledge, c2012Description: xxxi, 450 p. ; 24 cmISBN: 9781848729469 (hbk.) :; 1848729464 (hbk.) :Subject(s): Consumer behavior | Consumer behavior -- Cross-cultural studies | Consumption (Economics) -- Social aspectsDDC classification: 658.8342
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 GEN (Browse shelf(Opens below)) | Available | 06146090 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 GEN (Browse shelf(Opens below)) | Available | 06214614 | |||
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| 658.8342 FOX Consumer behaviour : a practical guide / | 658.8342 FOX Consumer behaviour : a practical guide / | 658.8342 GEN Gender, culture, and consumer behavior / | 658.8342 GEN Gender, culture, and consumer behavior / | 658.8342 GRA Critical thinking in consumer behavior : cases and experiential exercises / | 658.8342 JAN Consumer psychology / | 658.8342 MOO Consumer behavior & culture : consequences for global marketing and advertising / |
Includes bibliographical references and index.
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