Gender, culture, and consumer behavior /

Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer. - New York ; Hove, East Sussex : Routledge, c2012. - xxxi, 450 p. ; 24 cm.

Includes bibliographical references and index.

9781848729469 (hbk.) : £44.95 1848729464 (hbk.) : £44.95

GBB1E6532 bnb


Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.

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