Gender, culture, and consumer behavior /
Gender, culture, and consumer behavior /
edited by Cele C. Otnes, Linda Tuncay-Zayer.
- New York ; Hove, East Sussex : Routledge, c2012.
- xxxi, 450 p. ; 24 cm.
Includes bibliographical references and index.
9781848729469 (hbk.) : £44.95 1848729464 (hbk.) : £44.95
GBB1E6532 bnb
Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.
658.8342
Includes bibliographical references and index.
9781848729469 (hbk.) : £44.95 1848729464 (hbk.) : £44.95
GBB1E6532 bnb
Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.
658.8342