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Strategic management / Richard Lynch.

By: Lynch, Richard L [author.]Material type: TextTextPublisher: Boston : Pearson, 2015Edition: 7th editionDescription: 800 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292064666 (pbk.) :Subject(s): Business planning | Strategic planningDDC classification: 658.4'012 Summary: This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 LYN (Browse shelf(Opens below)) Available 06330975
Book Book Ruskin College Library Ruskin College Library 658.4 LYN (Browse shelf(Opens below)) Available R56920J0085
Book Book Ruskin College Library Ruskin College Library 658.4 LYN (Browse shelf(Opens below)) Available R56919X0085
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Previous edition: 2012.

Includes bibliographical references and index.

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

Specialized.

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