Strategic management /
Lynch, Richard L.,
Strategic management / Richard Lynch. - 7th edition. - 800 pages : illustrations (colour) ; 27 cm
Previous edition: 2012.
Includes bibliographical references and index.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Specialized.
9781292064666 (pbk.) : £54.99
Business planning.
Strategic planning.
658.4'012
Strategic management / Richard Lynch. - 7th edition. - 800 pages : illustrations (colour) ; 27 cm
Previous edition: 2012.
Includes bibliographical references and index.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Specialized.
9781292064666 (pbk.) : £54.99
Business planning.
Strategic planning.
658.4'012