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Global public relations : spanning borders, spanning cultures / Alan Freitag and Ashli Quesinberry Stokes.

By: Freitag, AlanContributor(s): Stokes, Ashli QuesinberryMaterial type: TextTextPublication details: London : Routledge, 2009Description: xviii, 310 p. ; 25 cmISBN: 9780415448154 (pbk.) :; 0415448158 (pbk.) :; 9780415448147 (hbk.) :; 041544814X (hbk.) :Subject(s): Public relations | Intercultural communication | Culture and globalizationDDC classification: 659.2 Summary: This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
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Includes bibliographical references and index.

This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

Specialized.

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