Global public relations : spanning borders, spanning cultures / Alan Freitag and Ashli Quesinberry Stokes.
Material type: TextPublication details: London : Routledge, 2009Description: xviii, 310 p. ; 25 cmISBN: 9780415448154 (pbk.) :; 0415448158 (pbk.) :; 9780415448147 (hbk.) :; 041544814X (hbk.) :Subject(s): Public relations | Intercultural communication | Culture and globalizationDDC classification: 659.2 Summary: This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.2 FRE (Browse shelf(Opens below)) | Available | 06139132 |
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Includes bibliographical references and index.
This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Specialized.
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