Global public relations : spanning borders, spanning cultures /
Freitag, Alan.
Global public relations : spanning borders, spanning cultures / Alan Freitag and Ashli Quesinberry Stokes. - London : Routledge, 2009. - xviii, 310 p. ; 25 cm.
Includes bibliographical references and index.
This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Specialized.
9780415448154 (pbk.) : £27.99 0415448158 (pbk.) : £27.99 9780415448147 (hbk.) : £85.00 041544814X (hbk.) : £85.00
Public relations.
Intercultural communication.
Culture and globalization.
659.2
Global public relations : spanning borders, spanning cultures / Alan Freitag and Ashli Quesinberry Stokes. - London : Routledge, 2009. - xviii, 310 p. ; 25 cm.
Includes bibliographical references and index.
This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Specialized.
9780415448154 (pbk.) : £27.99 0415448158 (pbk.) : £27.99 9780415448147 (hbk.) : £85.00 041544814X (hbk.) : £85.00
Public relations.
Intercultural communication.
Culture and globalization.
659.2