Public relations in global cultural contexts multi-paradigmatic perspectives / edited by Nilanjana Bardhan, C. Kay Weaver.
Material type:
TextSeries: Communication seriesPublication details: New York ; London : Routledge, 2011Description: xiv, 295 pISBN: 9780203866153 (ebook); 9780415872867Subject(s): Public relations | Public relations -- Cross-cultural studies | Business and Management | Communication studies | Public relations | International business | Media studiesLOC classification: HM1221 | .P7844 2011Also available in printed form ISBN 9780415872867Summary: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.2 PUB (Browse shelf(Opens below)) | Available | 06139981 |
Includes bibliographical references and index.
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Also available in printed form ISBN 9780415872867
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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