MARC details
000 -LEADER |
fixed length control field |
03042nam a2200481 a 4500 |
001 - CONTROL NUMBER |
control field |
677102 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220218142833.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100712s2011 nyu fs 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780203866153 (ebook) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415872867 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(StDuBDS)AH24070071 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
-- |
UkPrAHLS |
050 #0 - |
-- |
HM1221 |
-- |
.P7844 2011 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
GTC |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJK |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
GTC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJK |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCT |
Source |
thema |
245 00 - TITLE STATEMENT |
Title |
Public relations in global cultural contexts |
Remainder of title |
multi-paradigmatic perspectives / |
Statement of responsibility, etc. |
edited by Nilanjana Bardhan, C. Kay Weaver. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York ; |
-- |
London : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 295 p. |
366 ## - TRADE AVAILABILITY INFORMATION |
Detailed date of publication |
20101220 |
490 1# - SERIES STATEMENT |
Series statement |
Communication series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. |
Expansion of summary note |
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
Additional physical form available note |
Also available in printed form ISBN 9780415872867 |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. |
Agency responsible for reproduction |
Askews and Holts. |
Note about reproduction |
Mode of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Form subdivision |
Cross-cultural studies. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication studies |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media studies |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bardhan, Nilanjana. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Weaver, C. Kay, |
Dates associated with a name |
1964- |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Communication series. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
Do not suppress from OPAC |
Source of classification or shelving scheme |
Dewey Decimal Classification |