Public relations in global cultural contexts (Record no. 35455)

MARC details
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fixed length control field 03042nam a2200481 a 4500
001 - CONTROL NUMBER
control field 677102
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220218142833.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100712s2011 nyu fs 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203866153 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415872867
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH24070071
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
-- UkPrAHLS
050 #0 -
-- HM1221
-- .P7844 2011
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
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Subject category code GTC
Source bicssc
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Subject category code KJSP
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Subject category code KJK
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Subject category code GTC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
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Subject category code KJK
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Subject category code JBCT
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245 00 - TITLE STATEMENT
Title Public relations in global cultural contexts
Remainder of title multi-paradigmatic perspectives /
Statement of responsibility, etc. edited by Nilanjana Bardhan, C. Kay Weaver.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 295 p.
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20101220
490 1# - SERIES STATEMENT
Series statement Communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Expansion of summary note While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9780415872867
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Form subdivision Cross-cultural studies.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication studies
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bardhan, Nilanjana.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weaver, C. Kay,
Dates associated with a name 1964-
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Communication series.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 28/01/2015   659.2 PUB 06139981 30/03/2024 60.00 19/07/2021 Book