Details for: Luxury brand management : a world of privilege / › University of West London Library catalogue

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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

By: Chevalier, Michel, 1943- [author.]Contributor(s): Mazzalovo, Gerald [author.]Material type: Text

TextPublisher: Singapore : Wiley, 2012Edition: 2nd editionDescription: xx, 316 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118171769 (hbk.) :Subject(s): Brand name products -- Management | Luxury goods industry | Luxuries -- Marketing | Brand name products -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 CHE (Browse shelf(Opens below))	Available		06185142
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 CHE (Browse shelf(Opens below))	Available		06135536

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Previous	658.827 CAN Fifteen years, a branded content story. : A collection of thought provoking essays from leading branded content experts	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	Next

Previous edition: 2008.

Includes bibliographical references and index.

What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands.

Specialized.

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