Luxury brand management : (Record no. 35404)

MARC details
000 -LEADER
fixed length control field 01576nam a2200397 i 4500
001 - CONTROL NUMBER
control field 677007
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230901084440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131021s2012 si a f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118171769 (hbk.) :
Terms of availability £33.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9781118171769
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Description conventions rda
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chevalier, Michel,
Dates associated with a name 1943-
Relator term author.
245 10 - TITLE STATEMENT
Title Luxury brand management :
Remainder of title a world of privilege /
Statement of responsibility, etc. Michel Chevalier, Gérald Mazzalovo.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Singapore :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 316 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxury goods industry.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxuries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mazzalovo, Gerald,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/01/2015   658.827 CHE 06135536 21/01/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 27/08/2015 1 658.827 CHE 06185142 19/10/2022 60.00 19/07/2021 Book 34 08/02/2022