Details for: Luxury brand management : a world of privilege / › University of West London Library catalogue

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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

By: Chevalier, Michel, 1943- [author.]Contributor(s): Mazzalovo, Gerald [author.]Material type: Text

TextPublisher: Singapore : Wiley, 2012Edition: 2nd editionDescription: xx, 316 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118171769 (hbk.) :Subject(s): Brand name products -- Management | Luxury goods industry | Luxuries -- Marketing | Brand name products -- Marketing | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 CHE (Browse shelf(Opens below))	Available		06185142
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 CHE (Browse shelf(Opens below))	Available		06135536

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Previous	658.827 CAN Fifteen years, a branded content story. : A collection of thought provoking essays from leading branded content experts	658.827 CAN Fifteen years, a branded content story. : A collection of thought provoking essays from leading branded content experts	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	658.827 CHE Creating powerful brands in consumer, service and industrial markets.	Next

Previous edition: 2008.

Includes bibliographical references and index.

What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands.

Specialized.

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