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Strategic event creation / Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice.

Contributor(s): Sharples, Liz [author.] | Crowther, Philip [author.] | May, Daryl [author.] | Orefice, Chiara [author.]Material type: TextTextPublisher: Oxford : Goodfellow Publishers, 2014Description: 256 pages : illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781910158067 (hbk.) :; 9781910158074 (pbk.) :Subject(s): Special events -- Management | Customs and Folklore | Customs and FolkloreDDC classification: 394.2'068 Summary: Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2068 STR (Browse shelf(Opens below)) Available 06691447
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2068 STR (Browse shelf(Opens below)) Available 06297978
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2068 STR (Browse shelf(Opens below)) Available 06296580
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2068 STR (Browse shelf(Opens below)) Available 06141080
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 394.2068 STR (Browse shelf(Opens below)) Available 06141102
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Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.

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