Strategic event creation /
Strategic event creation /
Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice.
- 256 pages : illustrations ; 24 cm
Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.
Specialized.
9781910158067 (hbk.) : £65.00 9781910158074 (pbk.) : £29.99
Special events--Management.
Customs and Folklore.
Customs and Folklore.
394.2'068
Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.
Specialized.
9781910158067 (hbk.) : £65.00 9781910158074 (pbk.) : £29.99
Special events--Management.
Customs and Folklore.
Customs and Folklore.
394.2'068