Brand media strategy : integrated communications planning in the digital era / Antony Young.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2014Edition: 2nd editionDescription: 256 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137279569 (hbk.) :Subject(s): Branding (Marketing) | Internet marketing | Social media | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: This fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 YOU (Browse shelf(Opens below)) | Available | 06126960 |
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Previous edition: 2010.
Includes bibliographical references and index.
This fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
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