Brand media strategy : integrated communications planning in the digital era /
Young, Antony, 1964-
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 2nd edition. - 256 pages
Previous edition: 2010.
Includes bibliographical references and index.
This fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
Specialized.
9781137279569 (hbk.) : £18.99
Branding (Marketing)
Internet marketing.
Social media.
Business and Management.
Business and Management.
658.8'27
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 2nd edition. - 256 pages
Previous edition: 2010.
Includes bibliographical references and index.
This fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
Specialized.
9781137279569 (hbk.) : £18.99
Branding (Marketing)
Internet marketing.
Social media.
Business and Management.
Business and Management.
658.8'27