Essentials of marketing / Frances Brassington, Stephen Pettitt.
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TextPublication details: Harlow : Pearson, 2013Edition: 3rd editionDescription: xvi, 608 p. : col. ill. ; 27 cmISBN: 9780273727644 (pbk.) :Subject(s): Marketing | Business and ManagementDDC classification: 658.8 Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
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Previous ed.: 2007.
Includes bibliographical references and index.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Specialized.
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