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Essentials of marketing / Frances Brassington, Stephen Pettitt.

By: Brassington, FrancesContributor(s): Pettitt, StephenMaterial type: TextTextPublication details: Harlow : Pearson, 2013Edition: 3rd editionDescription: xvi, 608 p. : col. ill. ; 27 cmISBN: 9780273727644 (pbk.) :Subject(s): Marketing | Business and ManagementDDC classification: 658.8 Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 BRA (Browse shelf(Opens below)) Available 06254306
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Previous ed.: 2007.

Includes bibliographical references and index.

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Specialized.

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