Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
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TextSeries: Routledge advances in tourism ; 21.Publication details: New York ; London : Routledge, 2012Description: xx, 242 p. : ill. ; 23 cmISBN: 9780415811484 (pbk.) :; 9780203842300 (ebook) :Subject(s): Place marketing | Place marketing -- Management | Travel and TourismDDC classification: 338.4'7910688 Summary: Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 KOZ (Browse shelf(Opens below)) | Available | 06124771 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 KOZ (Browse shelf(Opens below)) | Available | 06124798 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 KOZ (Browse shelf(Opens below)) | Available | 06124801 |
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| 338.4791068 KEL Visitor destinations / | 338.4791068 KOZ Managing and marketing tourist destinations : strategies to gain a competitive edge / | 338.4791068 KOZ Managing and marketing tourist destinations : strategies to gain a competitive edge / | 338.4791068 KOZ Managing and marketing tourist destinations : strategies to gain a competitive edge / | 338.4791068 LAW Improving tourism and hospitality services / | 338.4791068 LAW Improving tourism and hospitality services / | 338.4791068 LAW Improving tourism and hospitality services / |
Includes bibliographical references and index.
Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
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