Managing and marketing tourist destinations : strategies to gain a competitive edge /
Kozak, M. 1968-
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu. - New York ; London : Routledge, 2012. - xx, 242 p. : ill. ; 23 cm. - Routledge advances in tourism ; 21 . - Routledge advances in tourism ; 21. .
Includes bibliographical references and index.
Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
Specialized.
9780415811484 (pbk.) : £20.50 9780203842300 (ebook) : No price
Place marketing.
Place marketing--Management.
Travel and Tourism.
338.4'7910688
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu. - New York ; London : Routledge, 2012. - xx, 242 p. : ill. ; 23 cm. - Routledge advances in tourism ; 21 . - Routledge advances in tourism ; 21. .
Includes bibliographical references and index.
Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
Specialized.
9780415811484 (pbk.) : £20.50 9780203842300 (ebook) : No price
Place marketing.
Place marketing--Management.
Travel and Tourism.
338.4'7910688